Análisis
Tourism and entertainment are the key sectors in on-line purchase. Specifically, tickets for transport (plane, train, bus, boat…) and shows, and hotel bookings. These were the star products of the online purchase ranking 2009 in percentage of purchasers.
Other products with a high demand were electronics, clothes and accessories, and books.
Digital products and services such as films/music/videogames in physical or digital format, and Internet games of chance and contests record a lower incidence (4.7%, 3.2% and 4.2% respectively). Lastly, pay social networks close the ranking of products bought on the Internet.
Ficha técnica
List of products and services acquired via the Internet
Postal survey to 2,675 individuals on Internet availability and e-commerce use.
Sample extracted from an ICT panel by Red.es, which is representative of Spanish households.
Specifically, the individuals belonging to the panel declared, via a postal survey sent to households in September 2009, that they had used the Internet on one or more occasions.