Análisis
In 2010, e-Commerce generated sales of more than 9,100 billion, which is an increase of 17.4% from the 7,760 billion recorded in 2009.
Estimated e-commerce sales in 2010 are obtained by multiplying the number of e-purchasers (approximately 11 million estimated purchasers at the start of 2010) by the average annual expenditure per Internet purchaser (831).
Ficha técnica
Sales volume generated by B2C electronic commerce. Sales turnover by business model via the Internet.
- B2B: Business to Business
- B2C: Business to Consumer
Postal survey to 2,581 individuals on Internet availability and e-commerce use.Sample extracted from an ICT panel by Red.es, which is representative of Spanish households. Specifically, the individuals belonging to the panel declared, via a postal survey sent to households in September 2010, that they had used the Internet on one or more occasions.This indicator is calculated from the data on global expenditure in online purchases based on costs and number of purchases reported for 17 product categories.